BR
04 / Social media management2024—25

My Beautiful Ghana

Helping the world see Ghana differently.

MY
ClientMy Beautiful Ghana
SectorTourism · Ghana
Year2024—25
ScopeSocial media management
The overview

A visually rich, video-led strategy positioning Ghana as a compelling international tourism destination.

The challenge

Finding the clearest
way in.

Promote Ghana’s culture, places and experiences to international audiences in a crowded travel-content landscape.

The approach

We created a visual-first content engine built around video, destination storytelling and the cultural details that make Ghana memorable.

My Beautiful Ghana
MY
Social strategy ✦ Video-led content ✦ Destination storytelling ✦ Community growth ✦ Hospitality partnerships
What we delivered
  • Social strategy
  • Video-led content
  • Destination storytelling
  • Community growth
  • Hospitality partnerships
The outcome
  1. 01200% increase in tourism enquiries
  2. 02Partnerships with 10 major hospitality businesses
  3. 03Greater international destination visibility
Next projectWebsite designBNI Powerwash