BR
06 / Integrated digital marketing2025

Rina Depont

Taking Ghanaian fashion to a wider international audience.

RI
ClientRina Depont
SectorFashion · Ghana
Year2025
ScopeIntegrated digital marketing
The overview

A multi-channel campaign connecting social content, influencer partnerships and targeted advertising.

The challenge

Finding the clearest
way in.

Raise awareness and increase international sales for a Ghanaian fashion brand with global potential.

The approach

We coordinated social media, influencer activity and targeted ads around a consistent visual and commercial story designed to reach beyond the local market.

Rina Depont
RI
Digital strategy ✦ Social campaigns ✦ Influencer marketing ✦ Google Ads ✦ Creative direction
What we delivered
  • Digital strategy↗
  • Social campaigns↗
  • Influencer marketing↗
  • Google Ads↗
  • Creative direction↗
The outcome
  1. 01More than 35% increase in international orders
  2. 02Stronger global visibility
  3. 03A connected multi-channel campaign system
Next projectSocial media managementEFG Housewares↗