BR
03 / Social media marketing2025—26

Golden Pride

A product-first launch built for a competitive market.

GO
ClientGolden Pride
SectorFMCG · Ghana / UK
Year2025—26
ScopeSocial media marketing
The overview

A focused social campaign introducing new UK-exported product lines to Ghanaian consumers.

The challenge

Finding the clearest
way in.

Introduce unfamiliar product lines and create a distinct position within Ghana’s highly competitive food market.

The approach

We combined product-use storytelling, culturally relevant creative, strong art direction and targeted promotion to turn the products into recognisable everyday choices.

Golden Pride
GO
Market-entry campaign ✦ Product content ✦ Art direction ✦ Social media management ✦ Targeted advertising
What we delivered
  • Market-entry campaign↗
  • Product content↗
  • Art direction↗
  • Social media management↗
  • Targeted advertising↗
The outcome
  1. 01Strong visibility in the Ghanaian market
  2. 02A recognisable product-led content system
  3. 03Baked beans positioned among the market’s leading brands
Next projectSocial media managementMy Beautiful Ghana↗