BR
02 / Digital marketing2024—26

HEKAP

Making a major healthcare mission visible—and actionable.

HE
ClientHeal Komfo Anokye Project
SectorHealthcare · Ghana
Year2024—26
ScopeDigital marketing
The overview

An integrated digital campaign supporting the $10 million Heal Komfo Anokye Project in Ghana.

The challenge

Finding the clearest
way in.

Build national and international awareness while encouraging meaningful donor action for a major local healthcare initiative.

The approach

We connected human-centred social storytelling with targeted advertising, progress communication and campaign moments designed to keep the project visible over time.

HEKAP
HE
Digital campaign strategy ✦ Social storytelling ✦ Google Ads ✦ Progress graphics ✦ Donor communications
What we delivered
  • Digital campaign strategy↗
  • Social storytelling↗
  • Google Ads↗
  • Progress graphics↗
  • Donor communications↗
The outcome
  1. 01More than 800,000 unique social accounts reached
  2. 0235% increase in donations
  3. 03A consistent public story around progress
Next projectSocial media marketingGolden Pride↗